Hey Allan,
Sorry there is no excuse for how late this essay is: only to say that I have no life atm. Many apologies- and I understand I will be deducted marks for how late this essay is. So sorry that you had to wait for so long to recieve this!
Amy Maddison.
Question: Amy Maddison 2006 4260.
Web 2.0 is essentially an increasing range of software that supports a variety of technologies for open and collaborative communication, learning and creativity. Discuss.
A significant understanding of the newly found and used ‘Web 2.0’ is an ‘increasing range of software that supports a variety of technologies for open and collaborative communication, learning and creativity‘. Though many, who have viewed the examples of these Web programs agree with this terminology, others are still quite impartial to it’s contrast with Web 1.0 and, even the existence of Web 2.0. When viewing the similarities and contrasts of Webs 1.0 and 2.0, and viewing it through the definition as above, there can be both reasons for and against the concept and ultimate appreciation of Web 2.0.Web 2.0 is constantly being both praised and scrutinised for its contemporary understanding of ‘collaborative technology’. The idea is constantly being defined as an adaptation of Web 1.0, and as an example of how collective learning can be incorporated through forms of Web 2.0. To understand the concept of Web 2.0, it is necessary to look at its history, and arguments that it brings forward. Looking at the definitions of Web 2.0 from the creators of the idea will also help in deciding it’s relevance.
The concept of Web 2.0 began after initiating a conference after the ‘crash’ of dot-com and the reasoning upon how it happened, and why there were so many similarities between the companies that survived this ‘crash.’ Tim O’Reilly, along with MediaLive International brainstormed a new understanding of the web, confirming that it was far from dying out, and instead ready to excel into a much wider and universal conformity. And through this, the idea of collaborative web was motioned.
Programs such as ‘Google‘, and ‘webblogs’ were created to coincide with this relationship, and previous programs such as Yahoo, and EBay (previously known as Web 1.0) were changed and reinvented. However, some disagree with Google actually being a Web 2.0 product. This is because:
(1)- It does not hold a blogline blogrole.
(2)- On the previous version, it did not could not hold ‘tabs’.
(3)- A lacking in programs such as catalyst, Adverse, del.ic.ious, and simantic markup
(Which are all examples of Web 2.0 accessories.)
(4)- It is not commonly identified with collaborative learning and technology.
However, these arguments are invalid particularly because Google has now adapted to more advanced and upgraded innovation. It is also a ‘search engine’ which means that these products and concept do exist within the capacity of the engine, and are used specifically to find sites such as ‘flicr’ and del.ic.ious. Point (4)- speculated above can also be argued because although Google is a search engine, it involves collaborative learning through accessing popular blog-websites: such as Myspace and wordpress, where collaborative learning is used.
The new developments within Google; also include access to webblogs through joining up on Google blogs (another form of collaborative learning) and creating email-message-news accounts within Google (known as igoogle.) Therefore it through the process and use of Web 2.0, Google has become the Largest and highly used Search engine worldly because of its adaptations into this modern technology.
When you juxtapose the accessibility and social-networked information of Web 1.0 and Web 2.0: there are some significant differences. While Web 1.0 was about accumulating information for the wider public to read and learn about: Web 2.0 is about the public having the access to join into this social system. Through the use of Web 2.0, people are able to build communities in this ‘technological age’ and make their learning personal by themselves attributing to the learning for each of them, and others. Many see Web 1.0 as the stepping stone Web 2.0 needed to see how the internet and the public could coincide with a growth in learning and joint knowledge of a growing generation of ‘internet-ees’.
With such advanced partnership, came a few discrepancies along the way. Because of the intimacy that Web 2.0 developed, programs such as Webblogs, and Wikipedia meant that some sites ‘could not be trusted’ to give correct information the way Web 1.0 could more clearly give. Assuming that Web 2.0 is a new advancement of Web 1.0, if everyone is able to write information on worldly issues, then who do we know who to trust? What security measures are being put in place to make sure that we are receiving trusted materials from webblogs and other such sites?
This is ultimately a difficult thing to decipher. Because of the openness that Web 2.0 offers, it is difficult to answer this question. Particular security measures and copyright laws make it difficult to bypass incorrect or lacking material, and therefore the understanding would be that it happens rarely. However, because Web 2.0 opens up personal interpretation, that can be both subjective and objective, this does infact introduce a dilemma. Therefore, in some circumstances it is important to look at the wider used and valued sources on the net such as Google and other search engines to look for sights that can give proper evaluations and information.
This is not the only security issue Web 2.0 faces. Because of the availability Web 2.0 allows users to have, many come to assume that it is much easier for hackers to hack into accounts to access credit card details and other personal details that can cause serious issues to the users. In many situations, this is true. However this was also an issue Web 1.0 had previously (as well as advertisements that took a large time to download and even memory use capacity). The main difference is that during the time of Web 2.0, new security measures occurred to prevent hackers from entering personal accounts: such as updated Norton Security viruses, advanced APPLE Computers (With built-in security means), and Trend Micro (and other restructured internet security devises).
Web 2.0 allows creativity and personal interpretations of the web to be used. People can now develop their own understanding of the web through adding uploading images and information that they can both share and use to store personal thoughts, information, videos and even music. Since the introduction of Web 2.0, there have been a huge range of programs that have supported the development of the use of the internet. Some include: Google, flickr, wordpress, Myspace, igoogle, Wikipedia, wiki-spots (information blogs), and numerous more. This is just another example of how technology in contemporary society is changing much within the modern world of personal expression, and even marketing and media.
You-tube is a newly owned program of Google that allows videos/movies scenes/short movies/song clips/ personal movies to be viewed by people from around the world. This is yet another transformation of the way this new technology has an effect on both marketing and media around the world: By allowing people to download movies and advertisements from the Web and even accessing Government based advertisements for the following election occurring November 2007, we see a huge change in the use of technology that affects the way communities will adapt in the time to come.
Through using the definition of Web 2.0 as supporting changes to make the internet a more collaborative and supported form of learning, tends to be obvious. If Web 2.0 is in fact true, and is reflective of the history of Web 1.0, then the new advancement in technology just in the past 18 months have created a new means for collaborative community development in the coming technological generation. Although these are fantastic creative and collaborative means of growing internet technology and accessibility, there were also many issues, such as security and accountability of correct information that is hard to determine, which seem to have been counter-acted through security restrictions, copyright laws and identifying reliable sites on the web. Since 2006, the introductions of webblogs and other collaborative-based sites have meant an increase in the way creativity, subjectivity and technology has seemed to reinvent the way technology is viewed: opening up a new vector from Web 1.0 adapting into Web 2.0. The only issue now is conforming to a definition that people will agree with, and finding if the future of Web 2.0 is as hopeful as it seems.